{"id":2405,"date":"2020-08-26T08:51:05","date_gmt":"2020-08-26T08:51:05","guid":{"rendered":"https:\/\/zermatt.qodeinteractive.com\/?page_id=2405"},"modified":"2023-08-07T11:22:01","modified_gmt":"2023-08-07T11:22:01","slug":"our-services","status":"publish","type":"page","link":"https:\/\/number34.uk\/?page_id=2405","title":{"rendered":"About No.34"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2405\" class=\"elementor elementor-2405\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f65f917 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"f65f917\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6803e8\" data-id=\"b6803e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3cb694 elementor-widget__width-initial elementor-widget elementor-widget-zermatt_core_section_title\" data-id=\"e3cb694\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tAbout No.34\t\t\t<\/h1>\n\t\t<p class=\"qodef-m-text\" >In Dean Clough Mills, Halifax, one of 34 trees planted in a biophilic attempt to soften the urban landscape, is the subject of this series of art works. The site was chosen to provide a high footfall, man-made area for the first of the works in the \u2018Kincentric Sanctuary\u2019 series entitled \u2018Addressing Nature\u2019.\n\nFeatured on BBC Radio 4 Today, No.34 Tree is becoming a celebrity in its own right, providing an opportunity for those who might be curious to connect with some of its residents and visitors.\n\n\n<\/p>\n\t    <div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual  qodef-html--link qodef-text-hover\" href=\"http:\/\/bbc.co.uk\/sounds\/play\/m001n8ms\" target=\"_self\"  >\t<span class=\"qodef-m-text\">No.34 Tree - 1hr 44 minutes into the programme.<\/span>\t\t\t<svg class=\"qodef-btn-textual-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.871 11.854\">\t\t\t<g>\t\t\t\t<path stroke-miterlimit=\"10\" fill=\"none\" d=\"M0 .5h11.372v11.354\"\/><path stroke-miterlimit=\"10\" d=\"M11.371.5L.759 11.113\"\/>\t\t\t<\/g>\t\t\t<g>\t\t\t\t<path stroke-miterlimit=\"10\" fill=\"none\" d=\"M0 .5h11.372v11.354\"\/><path stroke-miterlimit=\"10\" d=\"M11.371.5L.759 11.113\"\/>\t\t\t<\/g>\t\t<\/svg>\t<\/a>    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e32322 elementor-widget elementor-widget-image\" data-id=\"7e32322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"199\" height=\"118\" src=\"https:\/\/number34.uk\/wp-content\/uploads\/2023\/07\/RADIO-4-LOGO-1-e1690012215575.jpg\" class=\"attachment-large size-large wp-image-7735\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fa13c3a qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"1fa13c3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d47893e\" data-id=\"6d47893e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b0ba59 elementor-widget elementor-widget-zermatt_core_icon_with_text\" data-id=\"66b0ba59\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-icon-with-text qodef-layout--top qodef--icon-pack qodef-alignment--left\">\n\t<div class=\"qodef-m-icon-wrapper\">\n\t\t<span class=\"qodef-shortcode qodef-m  qodef-icon-holder qodef-size--default qodef-layout--normal\"  >\t        <span class=\"qodef-icon-elegant-icons icon_key qodef-icon qodef-e\" style=\"color: #000000;font-size: 130px\" ><\/span>    <\/span>\t<\/div>\n\t<div class=\"qodef-m-content\">\n\t\t\t<h5 class=\"qodef-m-title\" style=\"margin-top: 10px;color: #000000\">\n\t\t\t\t\t<span class=\"qodef-m-title-text\">Addressing No.34 Tree<\/span>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\" style=\"margin-top: 10px;color: #000000\">No.34 Tree is home to a vast number of species from lichen to birds and sits amongst the paving surrounded by seating and regularly frequented if not largely ignored by hungry workers and smokers.\n\nBy revealing the \u2018other-than-human\u2019 occupancy\u2019 the works ask the viewer to notice the tree and perceive it differently, to reveal what is largely ignored \u2013 to stop and become aware. \n\nTo achieve this No. 34 Tree has been given an address, placing a natural and largely ignored feature into the realms of a human construct, \u2018Addressing Nature\u2019 implies ownership or at least occupancy by others. \n\n\n\n\n<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41c45aa1\" data-id=\"41c45aa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3decf020 elementor-widget elementor-widget-zermatt_core_icon_with_text\" data-id=\"3decf020\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-icon-with-text qodef-layout--top qodef--svg-icon qodef-alignment--left\">\n\t<div class=\"qodef-m-icon-wrapper\">\n\t\t\t\t<svg 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One can enter the trail from 3 different places: No.34 tree itself, the gallery wall or via the website. Each entry point will place the viewer onto the trail toward the two remaining places. Yet each can exist on its own merit and exist interchangeably in both digital and physical space.\n\nNear the Crossley Gallery 5 mounted artworks portraying the 5 observed species trigger a browser-based AR experience. A further entry point drives an inadvertent audience to the website via Google maps where No.34 tree is listed as a \u2018House Builder\u2019 to further cement the concept of \u2018addressing nature\u2019.\n\n\n\n<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-287fc847\" data-id=\"287fc847\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27e3d2c1 elementor-widget elementor-widget-zermatt_core_icon_with_text\" data-id=\"27e3d2c1\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-icon-with-text qodef-layout--top qodef--svg-icon qodef-alignment--left\">\n\t<div class=\"qodef-m-icon-wrapper\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121.8935\" height=\"121.8936\" viewBox=\"0 0 121.8935 121.8936\">\n\t<style>\n\t\t.icon-svg-3 {\n\t\t\tfill: none;\n\t\t\tstroke: #000;\n\t\t\tstroke-miterlimit: 10;\n\t\t}\n\t<\/style>\n\t<rect class=\"icon-svg-3\" x=\"73.0361\" y=\"48.8576\" width=\"24.1787\" height=\"72.5361\"\/>\n\t<rect class=\"icon-svg-3\" x=\"48.8573\" y=\"24.6789\" width=\"24.1787\" height=\"72.5361\"\/>\n\t<rect class=\"icon-svg-3\" x=\"24.6787\" y=\"0.5\" width=\"24.1786\" height=\"72.5362\"\/>\n\t<rect class=\"icon-svg-3\" x=\"24.6787\" y=\"48.8575\" width=\"24.1787\" height=\"72.5361\" transform=\"translate(121.8936 48.3575) rotate(90)\"\/>\n\t<rect class=\"icon-svg-3\" x=\"48.8574\" y=\"24.6789\" width=\"24.1786\" height=\"72.5361\" transform=\"translate(121.8936 0.0002) rotate(90)\"\/>\n\t<rect class=\"icon-svg-3\" x=\"73.0361\" y=\"0.5002\" width=\"24.1787\" height=\"72.5361\" transform=\"translate(121.8936 -48.3572) rotate(90)\"\/>\n<\/svg>\t\t<\/div>\n\t<div class=\"qodef-m-content\">\n\t\t\t<h5 class=\"qodef-m-title\" style=\"margin-top: 17px\">\n\t\t\t\t\t<span class=\"qodef-m-title-text\">Art works<\/span>\n\t\t\t<\/h5>\n\t\t\t<p class=\"qodef-m-text\" style=\"margin-top: 10px\">This series seeks to spotlight 5 of the many occupants and visitor species observed at the address. Each of the 5 have their portraits captured through the essence of their being: through song, habits, morphology, biology and presence. Each portrait asks us to stop, listen and see the patterns of their existence. Static portraits augmented with sound and animation seek to reconnect the viewer back to their neighbours, to defamiliarise and close the distance to see it up close and anew.\nYou can view the Portrait Prints in the Crossley Gallery Reception and experience their augmented animations.\n\n\n<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-13513f5c\" data-id=\"13513f5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5920bcee elementor-widget elementor-widget-zermatt_core_icon_with_text\" data-id=\"5920bcee\" data-element_type=\"widget\" data-widget_type=\"zermatt_core_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-icon-with-text 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style=\"margin-top: 10px\">At the tree itself, an estate agents \u2018Sold\u2019 sign asks the viewer to question its presence and consider the concept of \u2018Addressing Nature\u2019. What has been sold? Who owns No.34 tree? The sign directs the viewer to 5 intaglio prints in the Crossley Gallery reception in Dean Clough Mills.\n\nThe print portraits seek to further amplify the concept of revealing the residents of No.34. Each print, through the addition of an attached spyhole, urges the viewer-turned-participant to haptically connect to each portrait revealing further instruction to scan the QR code augmenting each portrait with sound and animation. \n\n\n\n\n<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-53de235 e-flex e-con-boxed e-con e-parent\" data-id=\"53de235\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d4fa8 elementor-widget elementor-widget-spacer\" data-id=\"c0d4fa8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About No.34 In Dean Clough Mills, Halifax, one of 34 trees planted in a biophilic attempt to soften the urban landscape, is the subject of this series of art works. The site was chosen to provide a high footfall, man-made area for the first of the works in the \u2018Kincentric Sanctuary\u2019 series entitled \u2018Addressing Nature\u2019. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7381,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-2405","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About No.34 - Number34<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/number34.uk\/?page_id=2405\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About No.34 - Number34\" \/>\n<meta property=\"og:description\" content=\"About No.34 In Dean Clough Mills, Halifax, one of 34 trees planted in a biophilic attempt to soften the urban landscape, is the subject of this series of art works. 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